Welcome back to our blog post special about the upcoming and most important trends the ad tech industry will be facing in the next few years!
As we have written previously, these are the key issues that the ad tech industry will be dealing with in 2022 and 2023:
One of our most important tasks at Yieldlove is to keep a close eye on the ad tech market and making…
We are very happy to announce that since January 2022, we are responsible for marketing duden.de exclusively.…
Today we are very excited to announce that Ringier Advertising, the marketing unit of the renowned…
We are very excited to introduce you to Karsten Krienke who is joining us as part of our management…
Cumulative Layout Shift: Three words that have been keeping our industry on its toes for a while now.…
Yieldlove is able to support a variety of special formats that offer eye-catching and creative abilities…
Last year Google announced that, starting May 2021, it will add a new group of factors to its search…
Anchor Ads (or Sticky Ads as they're also known as) are a great way to unlock additional ad revenue…
Hello and welcome to our new website! We couldn’t be more excited to introduce you to our home on…
Once a year the Gründerszene magazine, a German online magazine for digital economies, presents their…
It’s been a while since Google introduced changes in its product, but the concerns surrounding unified…
Google’s move to create unified, first-price auctions within Ad Manager may be one of the biggest…
Header Bidding allows publishers to offer their ad inventory to multiple Supply Side Platforms (SSPs)…
Optimizing site performance is in the interest of every smart publisher – as well as in the interest…
The Exchange Bidding Dynamic Allocation is a Google product originally launched to counter the rise…
Lazy Loading is a way to configure your site in order to show the information/content as it is required…
We are excited to announce that we have integrated the Amazon wrapper as a component…
Overall, there has been successful industry adoption of Ads.txt file in order to help secure the User…
The “Authorized Digital Sellers” initiative was launched by the Interactive Advertising Bureau in…
Founded in 2013, Yieldlove has achieved quite a lot since. Thanks to its disruptive technology and…
The General Data Protection Regulation is the new European reference text providing a set of rules…
It is an open secret that you do not have to choose between Google's Exchange Bidding Dynamic Allocation…
We are excited to announce that starting March 1st, Yieldlove is now the exclusive seller of duden.de's…
After a successful testing phase, we have been selling taz.de's ad inventory exclusively since January…
We are thrilled to announce that we claimed 22nd place in Gründerszene’s Growth Ranking 2016. With…
Yieldlove completed the rollout of header bidding throughout its entire portfolio – generating up…
